Motilal Oswal Asset Management Company Ltd. (MOAMC) is a public limited company incorporated under the Companies Act, 1956 on November 14, 2008, having its Registered Office at 10th Floor, Motilal Oswal Tower, Rahimtullah Sayani Road, Opposite Parel ST Depot, Prabhadevi, Mumbai - 400025.
Motilal Oswal Asset Management Company Ltd. has been appointed as the Investment Manager to Motilal Oswal Mutual Fund by the Trustee vide Investment Management Agreement (IMA) dated May 21, 2009, executed between Motilal Oswal Trustee Company Ltd. and Motilal Oswal Asset Management Company Ltd.
Close
NAV
Motilal Oswal 5 Year G-Sec Fund of Fund (G) - 9.9531Motilal Oswal Asset Allocation Passive Fund of Fund – Aggressive (G) - 10.6371Motilal Oswal Asset Allocation Passive Fund of Fund – Aggressive-Dir (G) - 10.7166Motilal Oswal Asset Allocation Passive Fund of Fund – Conservative (G) - 10.5159Motilal Oswal Asset Allocation Passive Fund of Fund – Conservative-Dir(G) - 10.5978Motilal Oswal Dynamic Fund (Div-A) - 11.9467Motilal Oswal Dynamic Fund (Div-Q) - 10.4933Motilal Oswal Dynamic Fund (G) - 14.0137Motilal Oswal Dynamic Fund-Dir (Div-A) - 12.2627Motilal Oswal Dynamic Fund-Dir (Div-Q) - 10.7944Motilal Oswal Dynamic Fund-Dir (G) - 14.9892Motilal Oswal Equity Hybrid Fund - Direct (G) - 14.845Motilal Oswal Equity Hybrid Fund - Regular (G) - 13.969Motilal Oswal Flexi Cap Fund(D) - 20.8985Motilal Oswal Flexi Cap Fund(G) - 29.8314Motilal Oswal Flexi Cap Fund-Dir(D) - 21.1092Motilal Oswal Flexi Cap Fund-Dir(G) - 32.2117Motilal Oswal Focused 25 Fund - Direct (D) - 18.0822Motilal Oswal Focused 25 Fund - Direct (G) - 33.1307Motilal Oswal Focused 25 Fund (D) - 16.0662Motilal Oswal Focused 25 Fund (G) - 29.3596Motilal Oswal Large and Midcap Fund - Dir (D) - 13.8206Motilal Oswal Large and Midcap Fund - Dir (G) - 14.85Motilal Oswal Large and Midcap Fund (D) - 13.227Motilal Oswal Large and Midcap Fund (G) - 14.1938Motilal Oswal Liquid Fund - Direct (Div-D) RI - 10.0077Motilal Oswal Liquid Fund - Direct (Div-F) RI - 10.008Motilal Oswal Liquid Fund - Direct (Div-M) - 10.0337Motilal Oswal Liquid Fund - Direct (Div-Q) - 10.007Motilal Oswal Liquid Fund - Direct (Div-W) RI - 10.0095Motilal Oswal Liquid Fund - Direct (G) - 11.4936Motilal Oswal Liquid Fund - Regular (Div-D) RI - 10.0055Motilal Oswal Liquid Fund - Regular (Div-F) RI - 10.0077Motilal Oswal Liquid Fund - Regular (Div-M) - 10.0335Motilal Oswal Liquid Fund - Regular (Div-Q) - 10.0069Motilal Oswal Liquid Fund - Regular (Div-W) RI - 10.0165Motilal Oswal Liquid Fund - Regular (G) - 11.4329Motilal Oswal Long Term Equity Fund (D) - 16.88Motilal Oswal Long Term Equity Fund (G) - 23.0709Motilal Oswal Long Term Equity Fund -Dir (D) - 20.3335Motilal Oswal Long Term Equity Fund -Dir (G) - 25.4728Motilal Oswal Midcap 30 Fund (D) - 23.9294Motilal Oswal Midcap 30 Fund (G) - 41.9786Motilal Oswal Midcap 30 Fund-Dir (D) - 25.0072Motilal Oswal Midcap 30 Fund-Dir (G) - 46.5206Motilal Oswal MSCI EAFE Top 100 Select Index Fund (G) - 9.1679Motilal Oswal Multi Asset Fund - Direct (G) - 10.7301Motilal Oswal Multi Asset Fund (G) - 10.4404Motilal Oswal Nasdaq 100 FOF - Direct (G) - 19.7152Motilal Oswal Nasdaq 100 FOF - Regular (G) - 19.4348Motilal Oswal Nifty 200 Momentum 30 Index Fund - Direct (G) - 8.2453Motilal Oswal Nifty 50 Index Fund - Direct (G) - 13.256Motilal Oswal Nifty 50 Index Fund (G) - 13.1183Motilal Oswal Nifty 500 Fund - Direct (G) - 15.2714Motilal Oswal Nifty 500 Fund (G) - 14.9944Motilal Oswal Nifty Bank Index Fund - Direct (G) - 12.2896Motilal Oswal Nifty Bank Index Fund (G) - 12.0604Motilal Oswal Nifty Midcap 150 Index Fund (G) - 17.6226Motilal Oswal Nifty Midcap 150 Index Fund-Dir (G) - 17.9788Motilal Oswal Nifty Next 50 Index Fund - Dir (G) - 12.9999Motilal Oswal Nifty Next 50 Index Fund (G) - 12.7842Motilal Oswal Nifty Smallcap 250 Index Fund (G) - 17.8049Motilal Oswal Nifty Smallcap 250 Index Fund-Dir(G) - 18.1483Motilal Oswal S&P 500 Index Fund - Direct (G) - 13.9382Motilal Oswal S&P 500 Index Fund (G) - 13.7472Motilal Oswal S&P BSE Low Volatility Index Fund (G) - 9.8502Motilal Oswal Ultra Short Term Fund - Dir (Div-D) - 10.2308Motilal Oswal Ultra Short Term Fund - Dir (Div-F) - 10.2557Motilal Oswal Ultra Short Term Fund - Dir (Div-M) - 10.2378Motilal Oswal Ultra Short Term Fund - Dir (Div-Q) - 10.3864Motilal Oswal Ultra Short Term Fund - Dir (Div-W) - 10.2429Motilal Oswal Ultra Short Term Fund - Dir (G) - 14.4966Motilal Oswal Ultra Short Term Fund (Div-D) - 10.1318Motilal Oswal Ultra Short Term Fund (Div-F) - 10.144Motilal Oswal Ultra Short Term Fund (Div-M) - 10.1335Motilal Oswal Ultra Short Term Fund (Div-Q) - 10.2795Motilal Oswal Ultra Short Term Fund (Div-W) - 10.1367Motilal Oswal Ultra Short Term Fund (G) - 13.9545

Print

Motilal Oswal launches new TVC campaign ''Skin in the Game''

Mumbai    14-Jul-2020

Mumbai,Tuesday, July 14, 2020:  Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign - ‘Skin in the Game.’

Conceptualized by Mullen Lintas, the ''Skin in the Game'' proposition helps demonstrate the conviction that the brand has in its product and a reason why investors should trust the brand. 

Ever since the inception of Motilal Oswal Mutual Fund; MOFSL promoters’ personal investments as well as the company''s money (treasury funds) has been invested in their own Equity Mutual Funds. So much so that the company and its promoters are the largest investors in the company''s equity funds. In that sense, the company has the highest ‘skin in the game’. Using the insight that when it comes to trust; actions speak louder than words; the campaign aims to highlight this unique and powerful proposition

The creative idea is inspired by signs seen across various food outlets all over India. To instil confidence and trust, many restaurants put up a sign -"The owner of this restaurant also eats here". This acts as a testament to the conviction the owner has in the quality of food he serves. 

Speaking on the film Ramnik Chhabra,Executive Director & Head, Marketing, Motilal Oswal Financial Services Limited (MOFSL) said,When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trust marks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”

Overlaying the now popular tone and manner and signature brand music of the Motilal Oswal films; the campaign would be promoted on business news channels, digital and social media.

Talking about the campaign execution and desired impact Garima Khandelwal, Executive Creative Director, Mullen Lintas, “To exhibit the extent of trustMotilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from ananalogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fundt hat they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”

 

Motilal Oswal Team

Ramnik Chhabra – ExecutiveDirector, Marketing

Charles Nadar – Vice President,Marketing

Pawan Kulkarni – AssistantManager, Marketing

 

Agency : Mullen Lintas

 

Creative: Garima Khandelwal,Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, ChandniDave, Johns Joy, Pintu Bisoyi, Aswirbaad Das

Account Management:Hari Krishnan, Priya Balan, Samir Sagar, Miloni Shah

Planning: Ekta Relan

Production House:Nirvana Films

Director: Kishore Iyer

 

For further details contact:

 

RohiniKute

Head,Corporate Communication,

MotilalOswal Financial Services

Mob+91 9820196838

Mail: rohini.kute@motilaloswal.com


Newsletter
Connect with us
+91-22 40548002 | 8108622222
CIN-U67120MH2008PLC188186

Mutual Fund investments are subject to market risks, read all scheme related documents carefully

KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc), you need not undergo the same process again when you approach another intermediary

Site best viewed in IE 9.0+, Mozila Firefox 4.0+ and Google Chrome at 1024 x 768 pixels resolution